Intake Blog

The Basics of Sales Communications: Reflections from a sales professional turned professional communicator

posted June 29, 2012 by

A quick glance at my bio and you’ll know that I’ve spent a good portion of my career in sales and marketing. (Talk to those who know me well, and they’ll tell you that I’ve spent my entire life in sales and marketing!) As a former sales professional, I understand the importance of this audience to an organization’s success and how critical their engagement is.

As an internal communications consultant, I also understand that the men and women in sales organizations are a difficult audience to reach and engage. They have access to computers, but they aren’t in front of them during the work day. They are on the road a lot but have access to networks through mobile devices like smart phones and tablets. As a result, communication strategies that work for other audiences, like traditional office employees or manufacturing employees, may not be as effective for the sales organization.

As a sales pro turned internal communications consultant, I’m really excited about the increasing number of companies who are gaining a better understanding of the sales force as an important audience that needs to be engaged differently.

I’ll be marrying my passion for sales and communications through a series of blog entries here on Intake. Stay tuned for helpful sales communications insights, including:

  • The potential of mobile applications
  • Breaking down barriers to increase engagement
  • Writing for the sales audience
  • Anything else you might want to hear about (just leave a comment below or email me directly)

In what different ways is your company communicating with its sales audiences? What challenges have you faced?