For the first time in business history, four distinct generations are working side-by-side in the workplace: Veterans (age 66+), Baby Boomers (47-65), Generation X (32-46) and Millennials (12-31). Each has their own unique set of values, beliefs and workplace attitudes. Each bring strengths and skills that contribute to the diversity of our modern day workforce. And each make the job of employee engagement and communication a challenging proposition.
What’s a communicator to do? For some, the huge generation gap that exists between the youngest Millennial to the Veteran retiree may seem like a frustration worth ignoring. Others, however, are tapping into the diversity of their organizations, mastering the art of audience segmentation and rewriting the communications rulebook to effectively engage employees of every generation.
At Insidedge, we wanted to better understand the state of employee communications among the generations. That’s why we recently conducted an online survey of more than 1,000 working Americans. Our results reveal significant differences in generational communication preferences as well as some interesting similarities.
Click on the link below to download a presentation with our key findings from the survey as well as some helpful recommendations for generational communications.Back